By Molly Innes:

MarketingWeek.

“There is no magic bullet,” when it comes to addressing gambling advertising concerns, according to Andrew Taylor, executive policy officer at the Committees of Advertising Practice (CAP).

Speaking this week at a Westminster media forum event addressing the next steps for gambling reform and regulation in the UK, Taylor explained how there isn’t a simple answer to the thorny issue of gambling advertising and marketing, ahead of the Department for Culture, Media and Sport’s gambling whitepaper, which is expected imminently.

“A ban on advertising would displace a load of revenue to go into other marketing activities, and ultimately advertising is only one part of operator behaviour,” Taylor said.

If betting brands were no longer able to advertise how they currently do, he suggested this would simply “free up marketing budgets” to be invested in other activities such as promotions and offers.