By Niamh Carroll:

According to MarketingWeek.

Reckitt has claimed its brands are seeing little material impact from private label competition, even as it continues to make price increases.

The company, which owns brands like Vanish, Strepsils and Durex, told investors today it is confident it will continue to maintain market share against private label competitors despite price hikes.

In the UK, many consumers are switching to private-label brands after ten months of double-digit price increases in grocery products. The latest figures from Kantar show own-label sales were up by 13.5% year-on-year for the four weeks to 16 April 2023. The very cheapest value private label lines grew by even more, up 46% year-on-year, according to the Kantar study.