Home Marketing Attest campaign vies to make guesswork illegal for marketers
Attest campaign vies to make guesswork illegal for marketers
By Conor Nichols:
Marketing Beat.
Consumer research platform Attest has unveiled a campaign to urge brands to remove guesswork from their marketing playbook ‘for good’.
The campaign – which follows the finding that 57-73% of marketers feel their departments rely on guesswork – aims to highlight the risk of such guesswork in an era of weakening brand loyalty.
With nine in 10 consumers (92%) trying different products and services due to price pressures, Attest hopes to showcase the dangers facing brands that rely on instinct instead of data.
0 Comment
Related Post